Introducing Yoast.

Yoast is Search Engine Optimisation (SEO) for everyone. Whether you’re a beginner, a blogger or a big business, Yoast gets your website into perfect shape to compete in the search results.

Over 13 million users have the Yoast SEO plugin installed on their WordPress website to get more visitors from Google and social media.

HOW WE USE THIS

How does it work?

Search Engine Optimization (SEO) works by optimizing various elements of a website to improve its visibility and ranking in search engine results. Here’s a simplified explanation of how SEO works:

Adds structured data to help Google.
Adding structured data is one of the most effective ways of getting your site noticed by search engines. Yoast SEO automatically adds the right structured data and comes with options for you to enrich your site with extra structured data. Increases your chances to get rich results!
Streamlines your SEO strategy.
Bid farewell to the complexities of SEO. Yoast SEO handles the technical aspects, such as canonical URLs and meta tags, automating essential optimizations behind the scenes. Unleash your focus on creating captivating content that connects with your audience.
Climbs those rankings.
Take advantage of advanced features like XML sitemaps, title and meta description templating, and Schema.org structured data integration. Empower search engines to fully understand and appreciate your website, helping you reach the top of search results.

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Search Engine Optimisation (SEO) pointers.

Keyword Research.
Identify relevant keywords that users are likely to search for when looking for information related to your website.

On-Page SEO.
Optimize individual pages of your website for selected keywords. This involves including keywords in titles, headings, meta descriptions, and throughout the content.

Quality Content.
Create high-quality, relevant, and valuable content. Search engines aim to provide users with the best possible results, so quality content is crucial for ranking.

User Experience.
Ensure a positive user experience by having a well-designed and user-friendly website. This includes fast loading times, mobile responsiveness, and easy navigation.

Backlinks.
Acquire high-quality backlinks from reputable websites. Backlinks act as a vote of confidence for your content, contributing to higher search engine rankings.

Technical SEO.
Optimize technical aspects of your website, such as improving site speed, using clean URL structures, and having a sitemap. This helps search engines crawl and index your site more efficiently.

Analyze and adapt.

Google Site Kit and Google Analytics, when utilized in tandem, offer powerful tools for website owners seeking comprehensive insights to enhance their SEO strategies. By integrating both tools, users can attain a holistic understanding of their site’s performance, user behavior, and visibility on search engines.

This invaluable information empowers website owners to make informed decisions, enabling them to optimize content, enhance the overall user experience, and, ultimately, improve the effectiveness of their SEO initiatives.

Google Analytics.

Comprehensive data.
Offers in-depth data on website traffic, user behavior, and other key metrics. It provides a detailed analysis of where your traffic is coming from, user demographics, popular content, and more.
Search performance insights.
Provides information on user interactions within your site but doesn’t specifically focus on search engine performance.
User behavior analysis.
Gives detailed insights into user behavior, such as the pages they visit, time spent on the site, and conversion tracking.
PageSpeed insights.
Provides general information about page load times and user experience.

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Google Site Kit.

Comprehensive data.
Integrates data from multiple Google services, including Analytics, Search Console, AdSense, and PageSpeed Insights. This holistic approach allows you to see a broader picture of your website’s performance.
Search performance insights.
Integrates with Google Search Console, offering detailed insights into how your site performs in Google Search. This includes data on search queries, impressions, and click-through rates.
User behavior analysis.
Offers insights into the specific pages that users find through Google Search and how they interact with your content.
PageSpeed insights.
Integrates with PageSpeed Insights, offering specific suggestions to improve your site’s speed, which is a crucial factor for SEO.

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